In 2009, Walmart’s attorney tried to strong hold Brad Morehouse, the owner of AlwaysLowPrices.com with threats of an intellectual property lawsuit. Walmart’s attorney falsely claimed ownership of the slogan “Always Low Prices” but ICANN law stipulates that since Brad Morehouse purchased the .com 2 years before Walmart filed the trademark. Mr. Morehouse was the rightful owner of the slogan.
This eventually forced Walmart to change their Multi million dollars logan to “Save Money Live Better”
One of the most famous slogans in the world. Known by millions is actually owned by Brad Morehouse.
Whoever acquires the name will also have the brand.
